August 4, 2020 – In anticipation of Ferragosto, the period in which Italians most often use their vacations, the Croatian National Tourist Board is carrying out intensified marketing activities on the Italian market as part of the large promotional campaign “The Vacation You Deserve Is Closer Than You Think” on leading internet portals and print media in Italy.
“Italy is one of our most important tourist markets, where we have maintained the visibility of Croatia as a tourist destination, even during the global coronavirus pandemic. In these moments, when travel is possible and when Italians travel the most, we decided to strengthen the presence of Croatia in the Italian market, given the noticeable interest in Croatian destinations and our overall tourist offer. Currently, there are about 16,000 Italian tourists in the country, and most of them are in the destinations of Istria and Primorje-Gorski Kotar County,” said the director of the Croatian Tourist Board Kristjan Stanicic, adding that Italian tourists arrive in Croatia by boat.
For example, since the beginning of August, Jadrolinija has introduced a high-speed line on the Zadar – Ancona route, which allows passengers from Italy to come directly to Zadar. A catamaran with a capacity for more than 400 passengers sails from Zadar to Ancona five times a week on Tuesdays, Thursdays, Fridays, Saturdays and Sundays.
“On the Italian market, there is a noticeable interest in Croatian destinations, both by individual travelers and by partners, but also by the media, so publications about Croatia can be found in popular publications such as Lonely Planet, Il Messagero, Bell Europa and others. The greatest interest is expressed in Istria, Kvarner and Dalmatia, and when we talk about tourist products and accommodation facilities, nautical and camping are the most sought after,” said Viviana Vukelic, director of the CNTB Representation in Italy, emphasizing that Croatia is perceived as safe among Italians.
According to the eVisitor system in Croatia, more than 133 thousand arrivals and about 630 thousand overnight stays have been made in the Italian market so far (January 1 to August 2), which is about 30 percent of last year’s result in the same period. During the first two days of August, more than 31 thousand overnight stays were realized from the Italian market, mostly in the destinations of Mali Losinj, Rovinj, Medulin, Porec, Cres, Pula and Umag.