The Croatian National Tourist Board, or HTZ, launched the first marketing campaign to promote this year’s preseason in twelve European markets, reports HRTurizam on March 4, 2019.
The target countries of this campaign are Germany, the United Kingdom and Ireland, Slovenia, Austria, Poland, the Czech Republic, Italy, France, Hungary, the Netherlands, Sweden, and Switzerland. The campaign will be conducted on Facebook, Instagram, and YouTube, as well as in the form of an advertising display, until April 15th.
“This year we continue to implement activities that significantly contribute to further positioning Croatia as a year-round tourist destination. In this sense, we are also conducting this marketing campaign for the promotion of the preseason in 12 key markets, specifically promoting nautical tourism, active tourism, culture, wine and gastronomy, and natural beauty. Namely, these are the products that represent the main motive for the arrival of tourists in the periods before the season,” said Kristjan Staničić, director of the Croatian Tourist Board.
According to the Croatian National Tourist Board, they recently completed their first campaign this year, which was carried out in five important markets – Germany, the United Kingdom, the Netherlands, Sweden, and Spain. The primary goal of this campaign was to raise Croatia’s recognition as an attractive tourist destination, as well as to strengthen the national tourist brand.
During 2019, the Croatian National Tourist Board will carry out four major promotional campaigns as well as two promotion campaigns for both these two brand campaigns. The primary goal of these promotional campaigns is, among other things, a positive impact on tourism traffic, which in the previous year accounts for more than 525,000 arrivals and 1.4 million overnights, i.e., an increase of 11 percent in arrivals and 6 percent in overnights compared to the same period last year.
Croatia’s Minister of Tourism Gari Cappelli and Croatian National Tourist Board director Kristjan Staničić will be in Berlin for the ITB this week with around 30 other Croatian companies and tourist boards.
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