Southern Istrian Cluster of Tourist Boards Sign Association Agreement

Lauren Simmonds

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As Barbara Ban/Novac writes, the Southern Istrian cluster of Tourist Boards, so those of Pula, Vodnjan, Medulin, Fazana, Liznjan and Marcana, have all decided to further intensify their cooperation before what will hopefully be a good tourist season rolls around this summer and as such have signed an Association Agreement in order to jointly implement activities aimed at developing a tourist product and promoting the Southern Istrian region as a destination.

For 2020, two projects were prepared for which the desire, according to financial possibilities, was to be implemented in the entire destination: to brand it as pet friendly – and to properly arrange, mark out and promote trails and tracks across the wider Southern Istrian region.

”As 2020 was marked by the coronavirus virus, this plan failed to be realised. Back at the end of 2020, the Croatian National Tourist Board passed a decree distributing funds collected to the Association Fund in 2020 to all associations, and 178,335 kuna was paid to us. With regard to the funds received, the Southern Istrian cluster has decided to start with the implementation of the pet friendly project, for which a visual identity will be created, and interested accommodation and catering/hospitality facilities will be branded.

All available services and all available infrastructure across the destination for pets will also be properly recorded. After collecting all of the relevant information, it will be placed on the websites and social media platforms of all tourist boards which belong to the Southern Istrian cluster and promotion will be launched, initially, towards nearby markets, ie towards those who will be interesting as potential guests according to the whole situation related to coronavirus.

They also hope that a call for the allocation of funds for the United Fund for 2021 will be issued soon, and that they will be able to invest in the infrastructure for pets with the additional cash.

”We’d like to invite all interested accommodation facilities to contact their tourist boards in the Southern Istrian cluster and fill out a questionnaire that will define their orientation towards pets. We’re also inviting all catering and hospitality facilities to contact us if they accept pets so that we can brand them and list them as pet friendly facilities, we’re also reaching out to all other entities that provide services for pets so that we don’t miss anyone,” they stated from the Southern Istrian cluster of tourist boards.

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