Split Tourist Board Announces New Record: Nearly One Million Arrivals in 2019

Daniela Rogulj

January 4, 2020 – The Split Tourist Board announces yet another record year. 

Not surprising, Split has ended 2019 with new records. Namely, Splitski Dnevnik reports that in December, Split hosted a record-breaking 17,000 guests, up 19 percent on arrivals and with 37,800 overnights, an incredible 17 percent increase over the previous year. As many as 10,426 foreign tourists (20 percent more than last year) visited Split in the final month of 2019, confirming its attractiveness in all seasons. Among the international visitors to Split in December, most guests came from Asia and Bosnia & Herzegovina, but also Slovenia, Austria, Germany and the United States.

“Advent events, numerous exhibitions, manifestations, entertainment and cultural events and the spectacular New Year’s Eve celebration, which has been the most popular in Croatia for a decade, are the reasons for visitors to Split in December, which brought excellent tourist results. We are particularly pleased with the significant increase in the number of foreign guests in Split this year, which was two thousand more than last year. Also, 6,500 Croatians chose to visit Split in the last month of the year, which is a thousand more than last year, and confirms the popularity of Split and its offer among citizens from all parts of Croatia,” said the Split Tourist Board. 

Tourist figures for the whole of 2019 in the city of Split have never been better as tourist traffic reached nearly one million arrivals (943,907) and 2.75 million overnights. With that, Split has registered a 9 percent increase in guest arrivals and overnight stays throughout 2019, which is one of the largest in Croatia at the year-round level.

The largest number of foreign guests in Split in 2019 were US citizens (105,000), followed by Britons (94,000), then the Germans, French, Australians and Italians. In 2019, 75,000 Croatian citizens chose Split as their holiday destination.

“We are particularly pleased by the fact that guests stayed in Split for an average of three days, making Split one of the most successful city-break destinations, since according to UNWTO, cities in Europe have an average stay of 2.4 days, which Split’s offer exceeded,” concluded the Split Tourist Board.

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