The City of Zadar is a partner in the Tourism4All project funded through the Interreg Italy-Croatia program. The project aims to develop and promote a cross-border network of accessible tourist destinations. Also, it seeks to design a common approach and methodology for the development of new tourism products focused on people with special needs, as well as to extend the tourist season.
The interest of people with disabilities and people older than 65 in traveling is continuously growing, and this segment of the tourist market has vast underutilized potential. One of the activities of the Tourism4all project is the education of employees in the tourism and cultural sector about accessible tourism.
The workshop “Accessible Tourism and Market Potentials” will be held online on Thursday, February 11, 2021, from 11 am to 12 pm. The workshop will be led by Josip Milić, Head of the Department for Preparation and Implementation of EU Projects in the City of Zadar. Ana Perica and Josip Milković from the Association of the Blind of Zadar County will also join.
With the Tourism4All project, by improving the accessibility of natural and cultural sights of selected destinations and promoting new tourist services, the social inclusion of disadvantaged or people with special needs (disabilities, the elderly) will be encouraged. Also, the project intends to reduce tourism seasonality.
The project seeks to increase the availability of tourist products and services in selected destinations with exceptional natural and cultural heritage in Croatia and Italy.
Activities include developing a common methodology, capacity building, growth of competencies in the accessible tourism sector, networking, knowledge transfer, development of new services, preparation and implementation of joint tourism promotion of involved destinations.