Italy and Croatia Join Forces to Make Destinations Accessible for Tourists with Special Needs

Daniela Rogulj

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‘Tourism4All – Development of a Crossborder Network for the Promotion of Accessible Tourism Destinations’ is a project aimed at developing and promoting a cross-border network of tourist destinations and designing a common approach and methodology for tourism promotion primarily for people with special needs, reports HRTurizam.

Within this project, the Croatian Camping Association, as a partner in the Tourism4All initiative, invites all interested parties from the tourism sector to participate in the 2nd Cross-Border Seminar – Tourism4All: “Accessible tourism market and promotional strategies”, which will be held online July 14, 2021. The seminar is conducted in English and will be followed by interested participants from two countries, Croatia and Italy.

The seminar is intended for everyone who participates in the creation of the tourist offer or is interested in the development of this segment of the tourist business. All interested parties are hereby invited to join and follow the seminar, and additional information about the project and a link to apply for participation are available on the website

With this project, the Croatian Camping Association (KUH), with the support of the consulting company TeamEU – Razvojni centar d.o.o., has been actively involved in the development of a cross-border network to encourage the development of accessible natural and cultural tourist destinations and accommodation facilities.

The project includes the development of analysis and implementation of joint activities, as well as the development of pilot projects to improve accessibility in ten natural areas and cultural heritage sites in the project partner countries. Demonstration activity in the context of accommodation facilities will take place in cooperation with Valamar Riviera d.d., on the example of mobile homes fully adapted for the stay of disabled people and people with disabilities (the elderly, obese people, children, and the like).

Thus, the Tourism4All project involves the development and promotion of a wide cross-border network of accessible tourist destinations, including natural and cultural sites and urban spaces and beaches, to reduce tourist seasonality and promote social inclusion, through the exchange of good practice, evaluation methods, and joint services for tourism promotion, and for the benefit of people with reduced mobility, people with special needs and developmental difficulties, but also all other vulnerable groups, such as the elderly population, children, people with allergies and the like.

Activities will include concrete interventions and implementation of content and services that will enable better accessibility to a wide range of target groups of tourists, and on the other hand, great attention will be paid to activities that will include education of tourism workers and marketing promotion related to project results.

The project partners are Regione Molise (Lead Partner – Italy), then Italy – Regione Veneto (Dipartimento Turismo), ConCentro (Azienda Speciale Camera di Commercio Pordenone), IRECOOP (Istituto Regionale per l’Educazione e Studi Cooperativo), Delta 2000, Società Cooperativa Sociale Odòs i Regione Puglia (Dipartimento Turismo, Economia della Cultura e Valorizzazione del Territorio) and Croatia – Public Institution RERA SD for Coordination and Development of Split-Dalmatia County, City of Zadar, Šibenik-Knin County Tourist Board, Aspira College of Management and Design, City of Buje, LAG Brač and Croatian Camping Union (KUH). The project began on November 1, 2018, and will end after 37 months, on December 31 this year. Its value is 2.6 million euros.

For more on travel in Croatia, follow TCN’s dedicated page.


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