As eZadar writes on the 27th of January, 2019, at the ITF Slovakiatour 2019, the largest Slovak holiday and leisure fair which is currently marking 25 years of existence, the Vir Tourism tourist agency set up a stand with gifts for visitors to the fair, and held a presentation of the Croatian island in which the hall was filled to maximum capacity.
”We did a good job presenting the island and its tourist offer, and after the presentation there was quite a lot of interest in Vir. Of course, we did business with tour operators, agencies and tourism journalists who were fascinated by the number of Slovaks going on holiday to the island,” says Srđan Liverić from the aforementioned Vir Tourism agency.
Liverić and the head of the agency, Mate Čulina, carried out most of the work directly with the fair’s stand which attracted the attention of not only Slovak travellers and tourists, but also the director of the Croatian Tourist Board for the Czech Republic and Slovakia, Dubravko Miholić, who joined the Vir locals a week earlier at a similar fair in in Brno, Czech Republic.
The Slovak part of Vir’s tourism promotion was held from January the 24th to the 27th, with a presentation in Bratislava, the participation of numerous representatives of the Slovakian media, investors and business partners of Vir’s destination companies. As a travel and leisure fair, ITF Slovakiatour is one of the leading trade fairs in Slovakia for the tourism and hospitality sector.
Slovakiatour is an excellent opportunity to present tourism products and services, and all visitors can get information from tour operators, travel agencies, hoteliers and airlines so that they can organise their own holiday plans. Exhibitors like Vir Tourism used the fair to interact with potential buyers of services and other representatives of the tourism industry.
”This jubilee 25th ITF Slovakiatour was the most visited so far, and as the only Croatian promotion booth, all the attention of the Slovaks interested in spending their summer holidays in Croatia was directed towards us,” stated Liverić, reporting on a good job well done in Bratislava.
This year’s ITF Slovakiatour brought together 350 exhibitors from many countries from across the world, from Croatia, the Czech Republic, Cyprus, China and the Dominican Republic to Iran, Kenya, Cuba, Austria, Italy, Morocco and many others.
The numbers speak volumes about the significance of the Slovak tourist market for Vir island. Slovaks made up 12,833 tourist arrivals and 108,612 overnight stays, representing a growth of 19.5 percent (10.742 in 2017) in arrivals and 18 percent in nights (92.049).
Along with Slovenes, Hungarians and Germans, only the Slovaks made up more than 100,000 overnight stays and 10,000 arrivals last year, with continuous tourist growth from that market for Vir.
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