Brilliant Response to Being Mocked: Proud to be Lidlić

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Being called a Lidlić in reference to the budget store Lidl, could be taken as a negative or…

How do you turn a negative into a positive? Here’s how. Two days ago, I wrote about kindergarten children being mocked for fashion, being called Lidlić – in reference to the budget store Lidl. It made me sad to think that kindergarten-aged children know anything about fashion, let alone enough to tease someone else because of it.

After posting the article in Total Split and the local Split Expat page, it received a lot of comments from upset mothers, finding this sad that young children know about branded clothing – it is sad and I hope there are a few parents out there looking at themselves.

However, there are some people who will always try turn a negative into a positive and this post has just made my day.

A woman, ‘Samo Tea’ just wrote this to Lidl Hrvatska and instantly warmed my heart, perhaps we should start a campaign?…

“As you probably know, these days on social networks there is a lot of talk about ridiculing children who are wearing your clothing brand. I’d love to give you a suggestion for a new collection. My child is a Lidlić, and I’m a proud mother of a Lidlić. We, as parents who dress our kids in Lidl [clothes], don’t think it is a bad word, it is very sweet and memorable. We love to dress our kids in clothes from Lidl and we enjoy it both at home [around the house] and when out. It’d be nice if you could buy t-shirts with the inscription – proud to be Lidlić, mama lidlić, tata lidlić… I’ll let you indulge your imagination and perhaps you could work towards a collection called LIDLIĆ. I’m confident that this will be the best-selling collection in Croatia and maybe even outside of the country. Warm greetings from the proud parents of a Lidlić.”


Thank you, Tea, for your sweet words and great idea, especially as a child who grew up wearing budget and hand-me-down clothes, I appreciate this sentiment so much; sign me up to buy the first t-shirt!


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