“Good Riddance, UK!” After Irena Andrassy, Croatian ambassador to the EU, delivered her side-splitting parting statement to the UK; one English language school in Zagreb, Croatia used the ambassador’s English language fail to their advantage. She emitted the Freudian slip (?) while chairing the last meeting between the envoy of the United Kingdom and the European Union.
‘Good Riddance’ Becomes Croatia Ad Campaign
To widespread amusement, Andrassy told British Ambassador to the European Union Tim Barrow “Thank you, goodbye, and good riddance” which means “Thank you, goodbye, good to be rid of you”, according to JutarnjiList on February 6, 2020.
The Američki institut (American Institute), a private English language school based in Zagreb, posted a photo of the new jumbo roadside billboard promoting the ambassador’s gaffe. The poster says: “Good riddance”, and attributes those apparent no love lost parting words to the Croatian ambassador. The American Institute logo and message follow below along with the slogan: “Rid yourself of bad English”.
“Tree tousand young people” | Irena Andrassy
Croatia Ambassador Scrambles for Control of Runaway Gaffe
The Brexiting British and English speakers around the globe have enjoyed many laughs at Ambassador Andrassy’s expense. After realizing the joke was on her, she rapidly responded in a Twitter post implying that her apparent gaffe was intentional, but that she was only kidding.
This isn’t the first time the American Institute has used the poor English skills of celebrities for its advertising campaigns. In 2017, the language school advertised English lessons with a photo of Melanie Trump on a roadside billboard: “Just imagine how far you can go with a little bit of English.”
First Lady Dispatched Legal Team to Threaten Language School
The First Lady of the United States was displeased with this representation of her considerable accomplishments and command of the English language. Through her legal team, the she demanded that the school remove the billboards within 24 hours or face severe legal consequences. The American Institute bowed to the demands of Trump’s powerful legal team. However, because they had already leased the advertising space, they replaced the poster with another clever billboard; this time without Melania’s image.
On their Facebook page, the American Institute posted a photo of a new billboard with the caption “Take 2″: “Invest in your English and billboards. People love a good billboard,” the new billboard sign advised.
Click here for more Total Croatia News articles on the First Lady, her accomplishments and English-speaking skills. Follow this link for TCN articles on prominent Croatians speaking English. Check out the Američki institut’s Facebook page for more amusing promotional imagery and an illustrated array of vocabulary builders.