As Poslovni Dnevnik/Marija Crnjak writes, at a session of the Tourist Board of the Croatian National Tourist Board (HTZ) held on Monday, a decision was adopted on the announcement of a call for expressions of interest for the implementation of marketing cooperation with the organisers of TOP events and top Croatian athletes throughout 2021.
This is a particular sort of programme that includes marketing collaborations related to important sporting, entertainment and other such events with great media visibility that are in the function of raising the attractiveness and recognisability of the overall outrist offer boasted by the Republic of Croatia, but also includes collaborations with top Croatian athletes to promote Croatia as an attractive tourist destination to viewers across Europe and the world.
Back during pandemic-dominated 2020, this call didn’t get the green light because of the uncertain and entirely unpredecented situation in which we found ourselves, which was sponsored by a significant budget cut for this project when compared to the time before the pandemic struck. Back in record 2019, the budget stood at 9 million kuna, and this year the current plan is to spend 5 million kuna at the absolute most.
“We’re approaching the Easter holidays, which in previous years would mean the beginning of more intensive tourist trips in and to Croatia. This year, due to the current situation, we don’t really expect the greater realisation of tourist traffic, but in compliance with the prescribed measures and protocols, we expect tourist activities with an emphasis on the domestic market, as well as markets such as Germany, Slovenia, Italy or the Czech Republic, to go ahead,” explained Kristjan Stanicic when discussing the Croatian Tourist Board budget and how things stand with the country’s main markets.
Minister of Tourism and Sport Nikolina Brnjac pointed out that testing and vaccination against the novel coronavirus, SARS-CoV-2, remain among the key elements of tourist season preparation for this summer, revealing that the Safe stay in Croatia project has so far involved almost 10,000 tourism stakeholders across the country.
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