Medvednica to Benefit as JYSK Project Promises to Plant Trees

Lauren Simmonds

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A project for Medvednica, a mountain located in Central Croatia just north of Zagreb, will see trees planted. Medvednica nature park is a popular destination, located close to Zagreb with its highest peak being the much loved Sljeme.

As Poslovni Dnevnik writes on the 8th of January, 2019, the JYSK retail chain has launched a project which will see the shopping giant collect all the funds made from the sale of plastic bags containing 50 percent recyclable material from January the 2nd to March the 31st, 2019, and putting them to good use for the purpose of preserving the environment in the Republic of Croatia.

In close cooperation with Croatian forests (Hrvatske šume), the funds collected from the sale of the bags will be intended for the purchase of as many as 10,000 beech seedlings for the purpose of the afforestation of two zones of the popular Medvednica nature park near Zagreb. The goal of this praiseworthy and highly socially responsible project is to raise further awareness of the importance of the need for forests and of their development.

“As a large international company which is in daily contact with thousands of customers, suppliers and associates, we’re aware of our roles in the development of socially responsible business, creating a new value for all participants. Our wish is to raise public awareness of the important issues and we’re confident that we will encourage many to behave more conscientiously towards nature,” said Vesna Kukić-Lončarić, JYSK’s country manager for Slovenia, Croatia, Bosnia and Herzegovina, and Serbia.

JYSK has initiated a project on the basis of a new directive of the European Union which was introduced in Croatia on January the 1st, 2019. It is a measure to reduce the use of non-recyclable plastic bags. In addition to the effect the retail chain wants to have over regular citizens, JYSK wants to encourage its own employees to actively engage in afforestation in Croatia, and plans to plant the huge number of aforementioned beet seedlings after the end of the fundraising cycle, which will be in April 2019.

“We’re pleased that JYSK has recognised the importance of forest care in Croatia. Planting on surfaces that have suffered several times after stormy weather is crucial to restoring the balance of nature. We hope this will also encourage other companies to launch similar initiatives,” said Damir Miškulin, head of the Zagreb branch of Croatian forests.

Make sure to stay up to date with more news on Medvednica and much more by following our dedicated lifestyle page. If you fancy yourself as a bit of an eco warrior, give Total Eco Croatia a follow.


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