Car Magazine: Rimac Automobili to Takeover Bugatti

Daniela Rogulj

Mate Rimac YouTube/Rimac Automobili/Screenshot
Mate Rimac YouTube/Rimac Automobili/Screenshot

Mate Rimac YouTube/Rimac Automobili/Screenshot

September 17, 2020 – Car Magazine dropped a bomb on Thursday – Mate Rimac and Rimac Automobili to takeover Bugatti from Volkswagen.

According to information obtained by Car Magazine, reports that the Volkswagen Group has decided to leave its brand of prestigious hypercars Bugatti to Rimac Automobili, which has long been world-famous for electric cars of exceptional performance, but also for the development of electric drive technology and components for large and well-known companies such as Aston Martin, Koenigsegg, Hyundai and the like.

Car Magazine states that Rimac would take over Bugatti in exchange for a larger stake in Volkswagen in Rimac Automobili. Under Volkswagen is also Porsche, which has already invested considerable money in Rimac Automobili. Namely, in 2018, Porsche bought a 10% stake in Rimac Automobili, and a year later, it bought another 5.5%. This put Porsche in good company, as Hyundai, Jaguar, Koenigsegg and Magna are among the investors in Rimac Automobili.

Car Magazine writes that such a transaction would never have been approved under the leadership of former Volkswagen leader Ferdinand Piech. They state that Bugatti was his “favorite toy” in the collection of companies to which Piech added well-known brands such as Bentley and Lamborghini. But Piech left Volkswagen in 2015 and died four years after that.

Unofficial sources cited by Car Magazine claim that Volkswagen’s executives approved the transaction last week and that the final approval of the supervisory board is still pending.

Although not all the details are known, it seems that part of Bugatti will still remain under Volkswagen’s control, especially since Porsche, as part of the Volkswagen Group, also has a 15.5 percent stake in Rimac Automobili. In addition, it is announced that Porsche should soon take a larger stake in Rimac Automobili.

Car Magazine states that the Volkswagen Group no longer wants to spend big money and workers on “hobby brands” taken over by the former head of the group. Instead, all resources must be directed to a major investment program that addresses the future of the automotive industry – electrification, digitization and autonomous driving.

But how can VW sever its ties with Bugatti without losing the support of other members of the Piech family, who control a 50 percent stake in the Volkswagen Group? The answer is simple, writes Car Magazine: By putting their favorite brand, Porsche, at the heart of this transaction, they would work for the mutual benefit of all parties involved.

Volkswagen has so far declined to comment on this information. Bugatti told the portal Carscoops that they have no comments on the story, either.

Rimac Automobili spokeswoman Marta Longin told Index only briefly: “We can’t comment on speculation.”

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