July the 30th, 2026 – Croatian hospitality revenue has risen by 12% along the Adriatic coastline and on the islands, with accommodation also up by 15% in the peak summer season.
As Jadranka Dozan reports for Poslovni, regardless of of growing debate about tourist spending and concerns over the strength of this year’s season, the latest fiscalisation data show that businesses across Croatia’s Adriatic coast are recording solid growth in revenue during the busiest part of the summer.
In the first 26 days of July, restaurants, cafés and other hospitality businesses in the seven Adriatic counties recorded over 568 million euros in turnover. That represents an increase of 11.7%, or around 60 million euros more than during the same period last year. The growth was accompanied by an 8.7% increase in the number of receipts issued, indicating both higher visitor spending and increased business activity.
The strongest hospitality revenues were recorded in Split-Dalmatia County, where businesses generated 162.5 million euros, followed by Istria with 100.8 million euros. Both counties posted year-on-year turnover growth of more than 14%, while also recording increases in the number of receipts. The smallest annual increase among the Adriatic counties was in Zadar County, where turnover rose by just under 6%. Meanwhile, Lika-Senj County recorded the highest percentage growth, with fiscalised turnover rising by 23% alongside a 14% increase in receipts.
Accommodation providers also reported strong results. Businesses offering accommodation generated around 582 million euros in fiscalised turnover during the same period, representing an increase of approximately 15% compared with the 506 million euros recorded one calendar year earlier. They issued more than four million receipts and invoices, up 5.7% year-on-year.
Among accommodation providers, Istria remained Croatia’s leading region, with 228 million euros in turnover, an increase of 12.7% compared with last year, achieved with 3.5% more receipts. Split-Dalmatia County followed with more than 107 million euros, recording a 17% increase in turnover and 5% more receipts. Only Dubrovnik-Neretva and Šibenik-Knin counties recorded accommodation turnover growth below double digits, although both still posted increases of close to 10%.
The latest figures come after a slower June prompted concerns about the tourist season. Tourism and Sports Minister Tonči Glavina recently said that Croatia could be satisfied with the current results, noting that the key indicators during the peak part of the season show traffic at roughly the same level as last year. The fiscalisation data now suggest that, despite ongoing discussions about prices and tourist spending, businesses along the Adriatic are continuing to generate healthy revenue growth during the height of the summer season.
