As Poslovni Dnevnik/Zoran Vitas writes, after a joint venture with Bugatti and the creation of the new Rimac Group, Mate Rimac and his dedicated team have a much harder job on their hands in Sveta Nedelja near Zagreb than they did before. When the German Manager Magazine announced that it was considering going public with an expected estimated value of five billion euros, a lot was written about that possibility.
It was even mentioned by Lutz Meschke, Deputy Chairman of the Executive Board and a member of the Finance and IT Management Board at Porsche AG. One day an IPO would make sense.
”Mate Rimac must first implement his company’s operational plan, but he can count on our support,” said the leader of the cult German company.
Mate Rimac explained back in November for Automobilwoche what the implementation of such an operational plan means. He was short and clear – profitability. That is, significantly improved profitability.
“At Bugatti Rimac, we’re focused on profitability. We don’t want to rush, but instead we want to give ourselves time to prepare everything thoroughly. This could be done in 5-10 years,” said Mate Rimac about the brand with which, realistically, Volkswagen had some trouble.
“It would be easiest to take the Nevera, redesign it and call it Bugatti. But that is absolutely not what we’re going to do,” Rimac repeated. When Bugatti’s last Chiron leaves the factory in Molsheim, it will be Bugatti’s turn,” which, as he said during Ursula von der Leyen’s visit, makes the most sense.
“Porsche runs on carbon-neutral or even positive fuel because of the way it is produced. In the medium term, it would make the most sense for Bugatti to be a hybrid. It is true that Porsche wanted us to go to electricity immediately, but we said that we’d like to work with petrol engines for some time to come, with a new generator. But that’s where I’ll stop,” said the head of Bugatti Rimac, stating that they have been working on the development of the new Bugatti in Croatia for a year now.
“We want to make a profitable company, but we won’t recycle anything. We will not redesign the Chiron and thus make a new model, or just hybridise it, we’re developing an entirely new product. And that product will still have an internal combustion engine. We’re also looking at it in the long run knowing how Bugatti has known diversity throughout history that can be used not only to make hypercars. It’s an opportunity to produce different and exciting cars that will be both electric and electrified. We’ll have fully electric Bugattis in a decade,” Mate Rimac said in conversation with the British Top Gear.
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