As Morski writes on the 25th of September, 2020, reputable professor and tourism expert Terry Stevens has included Zadar, Losinj and Rovinj in his new book “Wish you were here” among the top 50 global destinations. The new book from this famous “veteran” of the tourism industry which covers over 200 pages provides a unique insight into what makes a tourist destination excellent.
”The fact that the world-renowned tourism expert Terry Stevens has included as many as three Croatian destinations among the top 50 global destinations confirms the positive image that Croatia enjoys on the international tourism market, and is also a recognition to all valuable Croatian tourism workers,” said Croatian Tourist Board Director Kristjan Stanicic, congratulating Zadar, Losinj and Rovinj for their placement on the list.
Based on 40 years of work in the tourism industry in over 55 countries, Professor Stevens’ book explains how good destination management and professional and hospitable tourism workers are the most responsible for the success of a destination.
”We’re proud of the new success of our destination, which is a wider entity – Zadar and Zadar County, as it is recognised globally. The author emphasises the area’s turbulent history, but also fascination with the recovery of Zadar, which rose to its full glory. Old and new, Roman excavations and Basic’s ingenious installations are of interest to many travellers and that’s exactly what attracts them the most. In addition, the author notes that Zadar is still a place that preserves the authenticity and it showcases Croatia, and not just tourism,” said the director of the Zadar County Tourist Board, Mihaela Kadija.
Professor Terry Stevens is the founder and CEO of the multi-award winning international travel consulting firm Stevens & Associates which is based in Wales. His company has worked in over 50 countries around the world specialising in destination development and marketing.
The director of the Rovinj Tourist Board, Odette Sapac, is especially pleased that Rovinj, as the leading Croatian destination, has been recognised in this foreign publication among the 50 best global destinations. Sapac pointed out that the author praised the positive direction of the development of Istrian tourism, at the same time presenting the long history of Istria and Rovinj, as well as their rich gastronomic and accommodation offers.
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