A Great December: Split-Dalmatia County Records 8% More Arrivals and Overnights than 2016!

Daniela Rogulj

The results of tourist traffic in Split-Dalmatia County this December according to data from e-Visitor. 

To say that it was an excellent winter season for Split-Dalmatia County is an understatement, as December recorded 24,214 arrivals, which is an increase of 8 percent from 2016, and 68,819 overnight stays, which is also an 8 percent increase from 2016, reports HRTurizam on January 11, 2018.

Central Dalmatia continued to grow strongly in December, positioning itself as a tourist region for year-round tourism. The biggest contribution to this result was given by the city of Split, which recorded 11,426 arrivals and 29,240 overnight stays (16 percent more than 2016). Additionally, a positive turnover in traffic was recorded in Seget, Podstrana, Dugopolje, Makarska, Supetar, and Hvar for December. Most guests visited the region from BiH, Korea, USA, Slovenia, Italy, Germany and China.

“December’s increase in arrivals and overnight stays compared to the previous year shows that Split-Dalmatia County is the place for holidays and the arrival of tourists during all seasons. This is an excellent trend year after year in which we have consistently recorded significant growth in tourism. Split-Dalmatia County concluded 2017 with a total of 16,944,182 overnight stays and 3.2 million arrivals, which is a result we should be proud of. Once again, I congratulate all the tourist workers of the county. These figures are accompanied by the 211,401 arrivals of boaters and 1,442,869 overnight stays realized in the nautical charter in Split-Dalmatia County. Almost half of all nautical overnights in Croatia are realized in the waters of Central Dalmatia,” said Joško Stella, Director of the Split-Dalmatia County Tourist Board. Throughout 2017, commercial accommodation grew 17 percent (3,200,123 guests), which generated 16,944,182 overnights (12 percent more). On a year-round level, most of the overnight stays were made by guests from Poland and Germany, the Czech Republic, the UK, Bosnia and Herzegovina, Sweden and Norway, Slovenia and France.

The Split-Dalmatia County Tourist Board will be part of the Croatian National Tourist Board booth at the international MATKA Tourism Fair in Helsinki from January 18-21, 2018, where more than 1,000 exhibitors from 80 countries will be in attendance. Finnish airline Finnair confirmed the maintenance of the Helsinki-based line to Split, which will fly twice a week this summer.

For the very first time, Split-Dalmatia County’s tourist offer will be presented at the New York Times Travel Show, one of the largest travel shows in the world which will be held for the 15th time. Split-Dalmatia County’s offer will be presented as part of Croatia’s stand.

In 2017, Split-Dalmatia County was visited by 130,000 tourists from the United States, who realized 340,000 overnights and a growth of 32% in arrivals and 42% in overnights compared to the previous year. At the fair, the director of the Split-Dalmatia County Tourist Board, Joško Stella, will also hold a 15-minute presentation to the representatives of numerous tourist media and travel agencies.

“The reason for the optimism with which we start this business year lies in the fact that in the last year, we achieved record tourism and positioned ourselves as the leading Adriatic tourist region along with the coast of Istria. To send a message to all potential guests around the world that this is a desirable destination for 2018, the Tourist Board of Split-Dalmatia County will form a promotion for this year, which will keep and strengthen the region to remain at the very top of Croatian tourism. We adapt to the market’s interests and the communication tactics for each market and target group of guests we address to achieve the best effect. The first quarter of 2018 is a time of intense presentation at the tourist fairs in Vienna, Bratislava, Helsinki, London and Utrecht, where partners are to show the new and quality offers that await our guests. In recent years, Split-Dalmatia County has made a step up in content and accommodation,” concluded Stella.

Translated from HRTurizam


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