Best Tourist Season Ever: Opatija Achieved 1.2m Overnight Stays for the First Time

Daniela Rogulj

During the record-breaking 2016, Opatija was visited by 396,000 tourists whose overnight stays for the first time reached 1.2 million – an increase of 3% from the 2015 season. 

Thus, in 2016, Opatija was visited by 395,767 guests, who made up 1,197,197 overnight stays, which is 1% more arrivals and 3% more overnight stays compared to 2015, and the best result of tourist traffic for Opatija since Croatian independence, reports HRTurizam on January 5, 2017. 

“In 2016, tourist traffic was (as it traditionally has been) the most successful in July and August during which we achieved 37% of total overnight stays. In particular, however, we are happy with the excellent results achieved in the post-season (the period from September to December 2016) with an increase in the number of overnight stays by 7%,” says the Tourist Board of Opatija.

In the structure of overnight stays by type of accommodation, the largest number of overnight stays were achieved in hotels (964,642 overnights; 81%), followed by private accommodation (220,279 overnights; 18%), then followed by stays in the non-commercial capacity (foreign and domestic home owners).

Topping the list of the strongest markets in 2016 were guests from Austria who made up 64,680 visits (18% more than last year) and 227,587 overnight stays (14% more than last year), followed in second place by guests from Germany with an increase in the number of arrivals and overnight stays by 4% (37,937 arrivals and 187,254 overnight stays). In third place are domestic guests who have made the same number of arrivals and made up a 2% increase in overnight stays (61,731 arrivals and 139,956 overnight stays), followed by guests from Italy with 6% fewer arrivals and 3% less overnight stays (38,439 arrivals and 97,302 overnight stays). In fifth and sixth, a significant increase in tourist traffic was recorded by the Hungarian market with an increase in arrivals by 9% and overnight stays up 18%, and the Slovenian market with a 9% increase in arrivals and a 6% increase in overnight stays.

When looking at the structure of age in 2016, most tourists were aged between 41-60 years, and in this age group, there was an increase in the number of tourists by 4% compared to the previous year. There was a fall in overnight stays only with tourists from the age group above 60 years (-7%), while the largest increase was recorded in ages up to 12 years with an increase of 16%, and the age group of 19-30 years who recorded an increase of 15% compared to the previous year.


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