The platform includes numerous tools, and Google presented it as part of the UNWTO & Google Acceleration Programme, which focuses on Croatia, Greece, Portugal, and Italy.
In the press release, Google recalled that the tourism sector was one of the largest in the global economy, accounting for 10% of the global GDP, and according to data from 2019, it accounts for one in ten jobs in the world.
Although the tourism industry has been facing great challenges since the start of the pandemic, there are signs of recovery. With the vaccination of an increasing number of people, many countries are starting to open up to international tourism, whose recovery and growth technology will be key. Digital tools represent a safety net for small and medium-sized tourism companies in Europe, enabling them to redirect resources, change business plans and develop continuously during the pandemic, said Google Adriatic.
It added that 86% of the companies in the tourism sector in Europe had increased their use of digital tools, having realized they needed new ways of finding customers and preparation for new tourism interests.
Google’s country manager for the Adriatic region, Joško Mrndže, said that the “Travel Insights with Google” platform had localized tools ‘Destination Insights’ and ‘Hotel Insights,’ which once again proved Google’s dedication to the recovery and development of the tourism sector in Croatia.
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