Split-Dalmatia County Proves Popular Among Tourists Yet Again

Daniela Rogulj

In August alone, Split-Dalmatia County achieved six million arrivals.

According to eVisitor, which contains tourist traffic realized in commercial and non-commercial facilities and nautical charter (eCrew), from January to the end of August, 15.7 million arrivals (+5%) and 88.5 million overnight stays (+4%) were realized in Croatia. Of these figures, foreign tourists realized 14 million arrivals (+5%) and 78.2 million overnight stays (+4%), while domestic tourists recorded 8% of the arrivals and 6% of the overnight stays, reports Dalmacija Danas on September 6, 2018. 

“At the end of the year, the Tourism Satellite Balance will be completed and we will have real indicators on the economic effects of tourism on the economy. I hope that we will stop counting arrivals and overnight stays that cannot be a benchmark for performance since arrival data does not talk about the value they have gained, and overnight stays do not provide data on daily tourist demand. Our eVisitor system shows a positive trend in the growth of tourist arrivals and overnight stays since the beginning of the year and beyond the summer months, but, I repeat, the growth of tourism revenue is even more important, and we know that in the first quarter we have increased by 14 percent compared to the same period last year. All this is the result of a thoughtful tourist policy based on an integrated tourist product, raising quality and an offer that is innovative and in line with the demand for a dynamic and challenging tourist market. We do not want mass tourism and we are developing in line with our strategy aimed at sustainable tourism,” said Minister of Tourism Gari Cappelli.

“During August we maintained positive trends and expected growth in tourist traffic. What is particularly welcome is a very good announcement for the rest of the tourist year, which confirms Croatia’s better market position in the pre and post periods. By the end of September, we will be intensively campaigning in the eleven key world markets, focusing on advertising and promoting nautical and cultural tourism, gastronomy and active holidays through adventure, sport and cyclotourism. In early October, Austria, Germany, Slovenia, Italy, Great Britain and Switzerland will see an online and print campaign for health tourism,” said the director of the Croatian Tourist Board, Kristjan Staničić.

In the first right month of 2018, most overnight stays were realized in Istria (24 million), while Split-Dalmatia County followed in second, achieving 16.6 million overnight stays. Most of the overnight stays came from Germany (17 million), Slovenia (9.3 million), Austria (6.3 million), Poland (5.6 million) and the Czech Republic (4.8 million). Most of the overnight stays were realized in households (33.3 million), in hotels (19 million) and camps (16.4 million). The top destinations in Croatia during the first seven months are Rovinj, Dubrovnik, Poreč, Medulin and Split.

In August alone, there were 4.6 million arrivals and 32.1 million overnights in Croatia, which represents a 3% increase in arrivals and 1% in overnight stays compared to August last year. In the same month, most of the overnight stays were realized in Istria (8.5 million), Kvarner (6.1 million) and Split-Dalmatia County (6 million). 


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