Zagreb in Chinese Lonely Planet: Museums, Art, Parks Presented to China

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Source: Croatian National Tourist Board
Zagreb in Chinese Lonely Planet
Zagreb in Chinese Lonely Planet

The Chinese edition of Lonely Planet, one of the most influential world tourist guides, published a guide about Zagreb in its March edition. As reported by Franka Gulin, Croatian National Tourist Board director in China, the guide nicely and vividly brings all the information about Zagreb and is primarily intended for culture, art, and local food lovers.

“Although the realization of tourist trips from distant countries is significantly difficult in these circumstances, publishing a guide about Zagreb maintains visibility and promotion of our capital in China, but also Croatia as a whole,” said Croatian National Tourist Board director Kristjan Staničić.

Namely, travelers from China immensely appreciate recognizable Croatia’s tourist products, such as culture, nature, and eno-gastronomy.

As Zagreb is known in China as a “city of museums,” the guide’s author Si Ma Yan emphasizes museums, galleries, murals, facades, and other street art forms on Zagreb’s streets. The author also recommends visiting interesting antique shops and buying antique jewelry in numerous retro vintage shops and charming jewelry workshops. When it comes to accommodation, options are proposed for different categories of travelers, from the luxury segment to travelers on a smaller budget. The guide especially emphasizes that Zagreb is ideal for walks in beautiful parks, and Croatia is also famous as a filming destination.


Zagreb in Chinese Lonely Planet / Source: Croatian National Tourist Board

“After Lonely Planet declared Zagreb the Best in Europe in 2017, this is the second major recognition for our city by this world-renowned tourist guide. We are honored that Zagreb was presented to the Chinese market through a mini urban guide. We hope that, despite the demanding times, it will contribute to the additional positioning of our capital in the Chinese market. Guests from China have always been important for Zagreb, and publishing such an urban guide confirms how important the Croatian capital is in China,” said the Zagreb Tourist Board director Martina Bienenfeld.

Besides, Franka Gulin, together with the Croatian Ambassador to China Dari Mihelin, paid an official visit to the Chinese province of Chongqing, where they met with representatives of departments and business entities for culture and tourism. Chongqing Municipality is one of China’s fastest-growing regions in economy, culture, and tourism, with a population of about 40 million. Their airport in pre-COVID times was well connected to all the leading airports around the world, and the area was in constant growth in outbound travel.

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