As Morski writes, the CNTB is referring to their newly launched Split Airport campaign as a new, interesting and innovative one, which they claim delights foreign guests entering the country. Many passengers, leaving the planes and entering the area of the Split Airport, can feel the specific smells of the Mediterranean – sea, pine trees, fresh citrus, lemon, orange, lavender, white cedar, and the list goes on.
According to research carried out the field of marketing and promotion, as much as 75 percent of a person’s emotions are invoked by smells, which is one of the most important sensations in shaping reality, mood and concentration. Based on this, an interactive panel which displays the words “Croatia – Immerse your senses” was installed at Split Airport, which emits Mediterranean scents with appropriate animations.
”We at the CNTB follow modern trends in the promotion of tourism all the time, which has been confirmed by this interesting campaign that attracts the attention of many passers-by, that is, our guests at the most frequented locations, and in the middle of the peak summer tourist season, that is certainly at airports. We want to be innovative and immediately give our guests a feeling of summer, rest and comfort, and at the same time interest them and inform them about other Croatian destinations and parts of our overall tourist offer,” said the director of the Croatian Tourist Board, Kristjan Stanicic, adding that this activity will be being carried out until the end of July.
The campaign also includes several additional locations in the City of Split, where digital panels are set up on which shots of other Croatian destinations are displayed.
Activities are also being carried out further south in Dubrovnik Airport (Cilipi), where the so-called ”digital towers” that display video material work to promote the overall offer of Croatia as a tourist destination and showcase some of the most beautiful and attractive landscapes of the country to new arrivals.
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