Cultural Heritage of Istria and Southern Dalmatia Highlighted on French Arte TV

Daniela Rogulj

Screenshot of Arte TV
Screenshot of Arte TV

Screenshot of Arte TV

June 14, 2020 – European cultural TV channel Arte TV, in its ‘Invitation to Travel’ show, broadcast a series of reports on the rich cultural heritage of Istria and Southern Dalmatia.

HRTurizam writes that these reports were created as a result of the cooperation and engagement of the Representative Office of the Croatian Tourist Board in France.

“Such shows that reveal lesser-known cultural and historical facts of Croatian tourist destinations are our special challenge and imperative in the tourist promotion of Croatia on the French market, since cultural heritage is the main motive for 60 percent of French people to travel abroad,” said Daniela Mihalic. Đurica, director of the CNTB Representative Office in France.

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The Istria portion of the show spoke to the owners of Istrian restaurants, but also winemakers, who testified to the precious eno-gastronomic value of Istria. They presented Rovinj, which they called a mini Venice, Pula, where the gladiator games were evoked, but also the interior of Istria, where the picturesque towns of Buje and Motovun are located. The report also mentions the most common traditional vessel in Rovinj, the batana.

The second report, entitled “French Kisses from Croatia”, shows the rich influence of Napoleon in Southern Dalmatia, and through a conversation with historians, the “Adriatic pearls” of Dubrovnik, Split and Trogir were presented, which delighted Napoleon and his marshals, especially Marmont, so much that by their conquest they showed the world their superiority.

“This is another way to maintain a presence and visibility in our important markets and further interest the French, but also the Germans to revisit us as soon as possible,” commented CNTB Director Kristjan Stanicic, announcing that the Arte TV team will film four new reports on Croatia in mid-August and early September.

But these are not the only stories about the Croatian coast, which were presented to French viewers. Earlier, a report on the island of Pag was published, in which the specifics of the famous bura wind were mentioned, as well as a report on Pazin with which the famous Jules Verne was enchanted.

Arte TV shows are broadcast six days a week and are watched by over 800,000 viewers a day. The recorded reports are repeated on several occasions and are also available in the Arte TV media library.


Finally, French lifestyle magazine Grazia also published the TOP 9 Croatian destinations that should definitely be visited this summer. On that scale were: Dubrovnik, Rovinj, Split, Zagreb, Plitvice National Park, Zadar, Hvar, Korcula and Krka National Park.



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